Success Formulas - How To Attract Investors for Your Business

Success Formulas® is a unique and effective concept that prepares companies for equity/debt funding. In short, most organizations (both profit and non-profit) generally do not provide the appropriate underlying strategies and tactics necessary for developing a successful enterprise prior to investor financing. Consequently, they are constantly are trying to “fix” the company in both pre-finance and post-finance stages. This often results in very high failure rates. It is always best to use an aggressive and proven process to assess candidate companies as a first step, and then to to prepare or “fix” the company using Success Formulas® before funding is solicited… because for the odds of financing success, and the enterprise succeeding, increase markedly.

Success Formulas® is a mentoring system that creates “investable” high growth companies. It is effective because it:

·         Identifies the investor as its “customer” and the entrepreneurial enterprise as the “product”

·         Selects the “winners” based on what investors require in order to make an investment in each specific participating company

·         Delivers issue-specific mentoring by the professionals (accountants, attorneys,

investors, et. al.) that have the most to gain by early participation with high growth companies

The most notable difference in Success Formulas® and most other assistance programs is that this proprietary process is proven.  It filters participants rigorously, involves peer review/critique, and involves the specialty assistance of professional services providers with specific roles to assist entrepreneurs. In fact many of the traditional organizations, like an SBDC or angel mentoring groups, might be likely places to refer businesses that currently do not qualify for the Success Formulas® process.

Success Formulas® is a two phase process. The objective of Success Formulas-1 (SF-1) is to develop the following core strategies: Elevator Pitch; Exit Strategy; Resource Focus;

Market and Sales Strategies; Product and Service Strategies; Financial Strategies; and, initial investor and service provider critique of hurdles to financing.

Companies that successfully complete SF-1 may be invited to participate in Success

Formulas-2 (SF-2) if the assessment of reviewers is that there is a strong preliminary investment interest, subject to resolution of issues identified during SF-1. The objective of SF-2 is to develop the custom tactics related to the SF-1 strategies, and to address any objections/hurdles that investors identified as pre-conditions to their financing of the participating companies.

© Consortium Innovation Centers, 2008