This is the first in a series of blogs taken based on
Success Formulas (R), workshop developed by Consortium Innovation Centers for
start-up, early stage, and emerging businesses.
Success is defined as…" The Achievement of Something
Desired, Planned or Attempted". (Source: The American Heritage Dictionary)
Crucial to the success of your business is the vision and
the mission that you have for it.
According to The Leadership Challenge – Kouzes & Posner:
· Vision is an
Ideal and Unique Image of the Future
· Mission is the
Purpose of or Reason for the Organization’s Existence
Referring to the ability to imagine the ideal, I prefer
using the term VISION. Consider the following:
· Vision suggests
a future orientation.
· A vision is an
image, a picture of what could be.
· Vision connotes
a standard of excellence, an ideal. It implies a choice of values.
· Vision also has
the quality of uniqueness. It hints at what makes something special.
A well-conceived mission statement defines the fundamental,
unique purpose that sets a company apart from other firms of its type and
identifies the scope of the company’s operations in terms of products offered
and markets served. It promotes a sense of shared expectations in employees and
communicates a public image to important stakeholder groups.
Image is an Essential Key to the Success of Your Business.
Image is a Vivid or Graphic Representation or Description. Think of as many items as you can that make up the
image of your business. Including
yourself—since you will be presenting the company some responses might be: Innovative, unique, small/medium/large, personal,one-on-one
interaction, detail-oriented, service-oriented, global, growing, start-up,
creative, professional, responsive, productive, efficient, effective,
technical, strategic, leader, state-of-the-art, artistic, proven, relational,
strategic and successful.
In my next blog I will outline how to develop a 30-Second
Commercial, Exit Strategy and Executive Summary.
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